2023
conference
Better understanding each other: How to make marketing accessible

Accessibility is not a bad word or just a trend, but something that concerns all of us. The conference will provide participants with a toolkit to make their marketing and PR activities more understandable and accessible. In the course of the morning, you will learn how to hold a press conference or write a press release for everyone without distinction. You'll discover how to solve the most common website barriers and how to create accessible graphics and social media posts. You'll also learn how to make accessible content for people who are deaf or hard of hearing, including sign language interpretation and simultaneous transcripts of live streams. There will be lectures and practical group workshops to address global trends and examples of good (and bad) practices in accessibility and communication. The conference is for everyone in the field of communication, not just those in cultural and government organizations. The event is held in cooperation with the One World Festival.

This event is in Czech only.

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