Empty, surgically clean spaces with no signs of human activity. This is how architecture is often portrayed in the media today. In the case of commissioned work, the aim is often to show that reality replicates the architect's idea as closely as possible. A certain counterpoint can be the journalistic or objectively critical portrayal of buildings as they are actually used, with all the unintended consequences. Which of these approaches better captures reality? Is there such a thing as a truthful representation of architecture in photography? And what is the role of Instagram and other social media platforms?